Sherry Li · Growth Marketing

I build growth systems that turn signals into revenue.

Demand generation: paid acquisition, lifecycle nurture, and sales handoff.

Full-funnel strategy, paid acquisition, creative testing, lifecycle, and event marketing, shaped into repeatable systems that teams can learn from and scale.

Explore selected work See how I work

$20M+Cumulative marketing-generated revenue over three years

500+Monthly MQLs routed to sales through HubSpot workflows

30–40New creative variants produced and tested per day

20+Monthly in-person events and webinars supported

01

About

A growth marketer with a creative mindset and an analytical approach.

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Case Studies

Three systems built to make growth move faster.

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Creative Work

16 selected paid social ads, produced and tested in-house.

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Content Series

Editorial series turning dense admissions data into content people actually read.

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Event Marketing

Events owned end to end, from planning to on-site execution to follow-up.

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Contact

Always happy to connect and exchange ideas.

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About me

Hi, I’m Sherry, a growth marketer with a creative mindset and an analytical approach. I love understanding how customers think, and turning those insights into campaigns that are both creative and results-driven.

Over the years, I’ve run demand generation programs, led paid acquisition and lifecycle campaigns, and planned webinars and events, balancing strategy with hands-on execution. My work spans the full customer journey: capturing attention, keeping people engaged, and moving them to act.

My background pairs advertising with a master’s in Communication Data Science from USC, and that combination shapes how I work: develop the creative idea, test it with data, and translate the results into clear next steps. Always happy to connect and exchange ideas.

Fun fact: I’ve somehow made it this far without ever trying Chipotle.

Sherry with her cat Nova — Nova, who I found on the street.

Current focusGrowth systems, AI-enabled creative, and demand generation

USCM.S. Communication Data Science

Boston UniversityB.S. Advertising

02 / Approach

How I work

Start with the decision

Define what the team needs to learn or change before picking a channel or tactic.

Instrument the handoff

Design the path between ad, landing experience, lifecycle, and sales as one system.

Make learning reusable

Document the signal, convert it into a workflow, and give the next test a stronger starting point.

Platforms and working tools

Google AdsMeta AdsTikTokSnapchatHubSpotSalesforce6senseDemandbaseCanvaClaude Code

01 / Selected work

Three systems built to make growth move faster.

Paid acquisition · Google Search + Meta

Connecting high-intent demand to the right conversion path.

Search and social campaigns were planned as one system: keywords captured declared intent, creative created new demand, and lifecycle routing kept the handoff from leaking.

The operating model

I developed Google Search keyword strategy around high-intent queries and ran Meta campaigns for registrations and consultation inquiries. Landing-path feedback, lead quality, and sales routing informed the next campaign decision.

Across the broader full-funnel program, HubSpot workflows routed more than 500 MQLs per month to sales. The result was a connected system, not isolated channel optimization.

IntentSearch themes and audience signals

MessageOffer matched to funnel stage

ConversionRegistration or consultation inquiry

HandoffLead scoring, routing, and sales feedback

Paid social creative

16 selected ads

View the creative gallery

Read case notes

My roleOwned keyword strategy, Meta campaign execution, and the performance feedback loop.

Core channelsGoogle Search, Meta, HubSpot, and Salesforce.

What it provesChannel expertise matters most when it connects cleanly to the rest of the funnel.

Creative operations · Testing system

Building a faster way to find winning creative.

Instead of treating creative as a one-off request, I built a repeatable production and testing cadence that translated campaign signals into the next round of assets.

The system

I produced static assets and flyers in Canva on a weekly campaign rhythm, then expanded the workflow to support 30 to 40 new ad variants per day. Each batch isolated a small set of variables, so results could guide the next iteration.

The operating principle was simple: form a hypothesis, ship enough variation to learn, cut weak performers quickly, and scale what the data supported.

HypothesizeAudience, hook, format, or offer

ProduceControlled creative variations

ReadCPC, conversion rate, lead quality

DecideKill, iterate, or scale

Creative test: same webinar, different framing

Testing message density, visual tone, and speaker emphasis

Clean, information-led student-athlete webinar ad variation

Dark, quote-led student-athlete webinar ad variation

A · Story-first B · Information-first

AStory-firstImmersive portrait, expert quote, and a high-context message.

BInformation-firstWhite space, concise event framing, and a strong CTA.

Read case notes

My roleDesigned the workflow, produced assets, launched tests, and read results.

Working styleFast enough to learn, controlled enough to know what changed.

What it provesCreative velocity becomes an advantage when the learning loop stays disciplined.

Creative work

Paid social creative.

Paid social creative

16 selected ads · Tap any image to expand

Essay writing workshop webinar ad featuring speaker Emily

Editorial work

Content Series

A data-driven editorial series I researched, wrote, and designed: turning dense admissions data into content people actually read.

Duke Admissions Guide

The 2026-27 Calendar application timeline — The 2026-27 Calendar

Duke Class of 2030 admissions statistics — 61,935 applied. 2,930 got in.

Duke Early Decision and Regular Decision admissions comparison — The round you choose changes the odds.

Seven parts of a Duke application — 7 parts

Duke admissions statistics cards — Duke is a reach for everyone.

What moves a Duke application file essay advice — What moves a Duke file

12 Business Programs

Cover for a guide to 12 undergraduate business programs and what each is known for — 12 business programs, and what each is known for

Wharton and Dyson highlighted as the most selective undergraduate business programs — The most selective programs in the country

Stern and Mendoza business programs compared on global study and ethics — A required global term, an ethics core

Haas and Tepper highlighted for quantitative undergraduate business curricula — The quant-heaviest curricula on the list

Marshall and Babson undergraduate business programs compared on entrepreneurship and multi-city study — Entrepreneurship, and a degree across multiple cities

Ross and Kenan-Flagler highlighted for large alumni networks — Large publics with the deepest networks

McCombs and Kelley undergraduate business program selectivity comparison — Accessible schools, highly selective programs

Closing card for the 12 business programs admissions guide — 12 schools. 12 different applications.

Event Marketing

Youth Leadership Summit

I helped incubate this idea and organized the first two editions: one in Los Angeles, one in New York City. I owned the full cycle, from planning to on-site execution to post-event follow-up.

2 editionsCoast to coast

~150Attendees

50+Student clubs

5Guest judges

Visit the summit website

Flyer for the 2026 New York Youth Leadership Summit, April 18, 2026 at the Helen Marshall Cultural Center in Queens, NY — 2026 New York edition flyer

Flyer for the 2026 USA Youth Leadership Summit with featured speakers Joel Butterly, Natalia Ostrowski, and DJ Rock, the event agenda, and attending non-profit organizations — 2026 speakers & agenda flyer

Venue setup photo from the Youth Leadership Summit: a wide view of the event atrium with rows of branded chairs, the USA Youth Leadership Summit check-in table, banners, and booths — Venue setup, Youth Leadership Summit

Irvine Annual Admissions Panel

A half-day admissions panel bringing former Harvard and UC Berkeley admissions officers together with AI and STEM experts, on how families should plan for college in the age of AI. Held at the Westin South Coast Plaza, Costa Mesa.

Event agenda flyer for the Irvine Annual Admissions Panel on Sunday, October 18 at the Westin South Coast Plaza in Costa Mesa, with sessions from check-in at 9:45 AM through small-group Q&A at 12:45 PM — Event agenda

On-site photo collage from the Irvine Annual Admissions Panel: a speaker presenting to a seated audience, a data slide presentation, the admissions officers and AI and STEM experts panel discussion, and a wide view of attendees at the Westin South Coast Plaza — On-site at the Irvine panel

Growth also happens in the room.

I have led the full cycle for in-person events and webinars, including international programs: experience planning, vendor coordination, onsite operations, lead capture, and the handoff to sales.

20+ monthly programsIn-person events and webinars across a high-volume calendar

End-to-end ownershipFrom experience design and contracts to onsite execution

International experiencePrograms built for audiences across markets and formats

Revenue connectionLead capture and sales handoff designed into the experience

Contact

Always happy to connect and exchange ideas.

Paid acquisition · Lifecycle · Creative systems · Event marketing

Demand generation is my core scope: paid acquisition, lifecycle nurture, and sales handoff.

sherrylxc116@gmail.com Explore selected work About me

I build growth systems that turn signals into revenue.

About

Case Studies

Creative Work

Content Series

Event Marketing

Contact

About me

How I work

Start with the decision

Instrument the handoff

Make learning reusable

Platforms and working tools

Three systems built to make growth move faster.

From campaign brief to multilingual ad copy.

The opportunity

Connecting high-intent demand to the right conversion path.

The operating model

Paid social creative

Building a faster way to find winning creative.

The system

Creative test: same webinar, different framing

Paid social creative.

Paid social creative

Content Series

Youth Leadership Summit

Irvine Annual Admissions Panel

Growth also happens in the room.

Always happy to connect and exchange ideas.